Pneumonia is getting a kicking, led by Save The Children, with the donation of high heels to buy life saving drugs.
Pneumonia kills more children than HIV, malaria and measles combined and for every child lost to the disease in an industrialised country, more than 2,000 die in the developing world.
But vaccines and antibiotics to deal with the pneumonia bug are available, and Save The Children are stepping in with an appeal to the public to donate their killer heels to provide life saving drugs.
Ishbel Matheson, from Save The Children, says: ‘We want to stop these needless deaths. Five pounds is all it takes to save a child’s life. With a pair of shoes selling for £50, we will be able to save ten children.’
The disease is getting a kicking ahead of World Pneumonia Day, with designers Nicole Farhi and Manolo Blahnik backing the campaign, along with Samantha Cameron, Sienna Miller and Nigella Lawson.
While Mrs Cameron has donated the heels, which got her through the four years before David Cameron won the election, Miriam Gonzalez Durantez, wife of deputy Prime Minister Nick Clegg, handed over her red high heels, which brought her luck in the interview for her current job.
Join in and show your support by donating a pair of high heels to any Save The Children shop and help trample down the child death toll for pneumonia.
For more details visit the Save The Children website at www.savethechildren.org