Never underestimate the power a hair transformation can have

Promotional Feature with Schwarzkopf Color Expert

To help you achieve your #hairhappy, we teamed up with Schwarzkopf Color Expert to offer four readers a total style transformation. Winner Jodie Hewitt reveals how an at-home colour reboot has boosted her confidence...

Jodie Hewitt, a customer assistant from York, confessed to needing a self-esteem boost – which is exactly what she got when we teamed up with Schwarzkopf Color Expert to offer Marie Claire readers a style and colour.

Now, Jodie reveals how her new #hairhappy look has rejuvenated her confidence and artistic ambitions.

‘My hair is naturally a very light brown, and although I used to colour my hair at home regularly in my teens, I haven’t had the courage to colour it for four years,’ says Jodie, now 21.

‘I’m really drawn to dark hair colours and I’m so pleased that I finally went for it with Schwarzkopf Color Expert’s Deep Amethyst. I feel like a completely new person!’

Jodie thinks the transformation will give her confidence in other areas of her life too. ‘We underestimate the power of hair,’ she says. ‘It’s emboldened me to try new things and I’m thinking of starting up my own art business now. My inner confidence has improved.’

So, why Schwarzkopf Color Expert? ‘All the other brands that I’ve used in the past have left my hair feeling dry and looking damaged after one application,’ Jodie admits.

Read more about how we gave four readers a masterclass in how they can achieve flawless colour results at home.

‘Using Schwarzkopf Color Expert has completely changed my opinion of at-home colour. My hair feels stronger and healthier than ever – and so do I.’

The Schwarzkopf Color Expert range is available from selected Boots stores nationwide. To lock in colour and for stronger, healthier-looking hair, Schwarzkopf has developed Color Expert Shampoo, Conditioner and Treatment, also infused with OmegaPLEX Professional Anti-Breakage Technology.



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