Victoria Beckham And The Flagship Store News We’ve All Been Waiting For

The time has finally come, ladies. From this autumn you'll be able to shop Victoria Beckham's designs in one very beautiful space...

Victoria Beckham has opened up about her debut flagship store, which is coming to the UK high street this autumn. Yep, the Spice Girl-turned-fashion designer’s latest collections will be unveiled at a standalone store on London’s Dover Street, so we can finally shop her designs in one, beautiful space. And breathe.

While rumours about a debut store have been on the cards for some time, it was only this weekend, as Victoria Beckham begins to promote her new fly-on-the-wall Skype documentary, that we’ve got the real lowdown on her latest fashion industry move.

She told WWD: ‘I think the time is now because I know my customer. It will be the first time that the people will really be able to see the brand through my eyes.

‘It’s young and cool. There are great galleries in the area. There’s Dover Street Market directly opposite of us, which is not a bad thing.’

It will come as no surprise that Victoria Beckham is putting every effort into making sure the store is epic, either. The space will span 7,000 square feet over three floors. Yes, THREE, and will be located at number 36 on the stylish street. Victoria has also enlisted architect Farshid Moussavi, who worked on the London 2012 Olympic Park, to renovate the building.

She adds: ‘[Farshid] is a woman who loves fashion as well. She has quite a conceptual eye, which I like. We want to make something different without making it overly complicated. I just want it to feel real for me.’

And Dover Street isn’t the only place that’s feeling Victoria’s new business efforts. She adds: ‘I’m taking my business very seriously… to take it to the next level, I need a team on the ground living and breathing everything here in America.’

We always available to lend a hand, Vic?

Victoria’s Dover Street store will stock all her lines, including Victoria Beckham, Victoria Victoria Beckham, plus her denim, accessories and optical lines, too.

Expect a stampede… 

Got a tablet? You can now download Marie Claire magazine straight to your iPad, Kindle (just search the store for ‘marie claire magazine’), Nook or Google Nexus.

Reading now

Popular