Lara Stone replaces Madonna in Louis Vuitton campaign

Lara Stone fronts Louis Vuitton's spring/summer '10 campaign

There’s a new face over at Louis Vuitton – supermodel Lara Stone.

Replacing Madonna, who fronted campaigns for the fashion house for two consecutive seasons, the Dutch beauty strikes a pose in the spring/summer 2010 ads.

Commenting on the new LV muse, Antoine Arnault, Vuitton’s communications director said: ‘After two seasons with such a huge star, Marc (Jacobs) decided to take a breather and work with a model – and not just any model. It’s the choice of a new supermodel‘.

 Lara Stone for Louis Vuitton spring/summer 2010

Moving away from the highly-stylised look of last season, the campaign goes back to nature, with Stone shot seductively lying amidst mossy grass, surrounded by white doves, ferns and naturally, LV accessories.

Lara Stone for Louis Vuitton spring/summer 2010

Arnault added that the model was styled with ‘a Brigitte Bardot look’.

The latest It-model, Stone not only has an array of hot campaigns under her belt, but even has a celebrity boyfriend – David Walliams. The new couple have been spied out and about together on a number of occasions in London.

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