Madonna’s shoe collection ‘most successful ever’ at Selfridges

Madonna's footwear line, Truth Or Dare is reportedly the most successful ever at Selfridge

Madonna’s latest foray into the world of footwear design has proved a huge hit, with the pop-up shop at Selfridges, Oxford Street being the most successful shoe collection in store.

The singer’s Truth Or Dare line features dramatic designs predominantly in black with sultry statements featuring quilted detailing, studded accents and sharp heels.

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A spokesperson for Selfridges called Madonna’s shoe collection the ‘most commercially successful’ pop-up this year – and the Queen of Pop’s designs are the most successful celebrity endorsements Selfridges has EVER hosted!

The collection is a collaboration between Madonna and her long-time stylist Arianne Philips and more than half of the range has already sold out.

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Speaking at the opening of Truth Or Dare, Helen Atwood, buying manager for shoes at Selfridges said: ‘We’re thrilled to launch this collection before anywhere else in the world – the line offers the perfect mix of commerciality, diversity and of course, Madonna’s stardust! It’s a great fit for Selfridges.’

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Madonna’s Truth Or Dare collection is available until 1 September and prices range from £80 to £480 at style.selfridges.com

What do you think of Madonna’s Truth Or Dare footwear collection? Have you bought your pair yet? Are you surprised by her success? Have you say in the comment box below.

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