If you know, you know
It’s no secret that Meghan Markle is having a huge impact on sales in both the fashion and beauty industries.
Following the Royal engagement announcement and that photocall, the ‘Meghan Markle effect’ completely changed our Christmas lipstick shopping habits – rather than buying classic crimson or scarlet for the festivities, sales of nude lipstick went up by 65% in a nod to the future royal’s go-to shade.
Although Meghan has worn red lipstick to celebrity events before, as a newly-engaged royal she now usually opts for understated, muted tones when it comes to her lip colour of choice.
New beauty brand MEMImakeup.com reported that sales of nude shades shot up following the engagement announcement (no surprise considering the majority of us would like to be her RN).
Meghan’s nude lipstick of choice is in fact Charlotte Tilbury’s Matte Revolution in Very Victoria – which is inspired by VB herself, of course.
It’s the perfect pinky-brown nude in Tilbury’s classic velvety matte formula, so we’re really not surprised that Markle is such a fan.
When it comes to Meghan’s influence on the beauty industry, this is undoubtedly only the beginning, folks.
Better get your act together if you need to stock up on Very Victoria…