Looks like it's Pimm's O'clock!
We’ve certainly been going through a heatwave lately (we bet you haven’t been changing your bedding half as much as you should be in one btw) and there’s no denying ice lollies have fast become a necessity in our daily diet.
If you thought life got good last year when gin ice lollies became all the range (after all it was 2016’s most popular drink) then just wait until you hear the latest – because Pimm’s ice lollies are now a thing and you’re probably going to want to stock up on them this summer.
Yep POPs the pioneer of ice pops for adults have partnered up with Pimms to launch Pimm’s POPs – genius, we know.
The popsicles went on sale from July 3rd exclusively on Ocado.com, but can also be purchased at the Selfridges Roof Deck and in the department stores food hall. If you happen to be at the Henley Royal Regatta or the Goodwood Festival of Speed then you’ll be able to get your hands on a Pimm’s Pop.
Be warned though, the pops are alcoholic at 4.3% ABV per pop!
James Rae, co-founder of POPs has said: ‘We are thrilled to have partnered with Pimm’s on a product that is the epitome of summer and perfectly represents a glass of Pimm’s in frozen form. Whether at an event, at home, in the park or out with friends, we look forward to bringing the Pimm’s POPS to the people this summer!’
Additionally, Elly Martin the Senior Brand Manager at Pimm’s has commented: ‘With Pimm’s season upon us, we are excited to launch another way for us Brits to enjoy #PimmsOclock. POPS are the best int he business and have done a wonderful job of bringing the classic fruity flavour of Pimm’s to life in a new and exciting serve.’
We can’t wait to get our hands on these!