Marie Claire UK Marie Claire UK
  • Fashion Fashion
      • Fashion
        • View all Fashion
        • Fashion Trends
        • Shopping
        • Watches and Jewellery
        • Fashion News
  • Beauty Beauty
      • Beauty
        • View all Beauty
        • Fragrance
        • Hair
        • Make Up
        • Skincare
        • Nails
        • Marie Claire Beauty Awards
  • Health Health
      • Health
        • View all Health
        • Fitness
        • Nutrition
        • Female Health
        • Wellbeing
  • Life Life
      • Life
        • View all Life
        • Opinions
        • Travel
        • Sustainability
        • Weddings
        • Money & Work
        • Competitions
  • Culture Culture
      • Culture
        • View all Culture
        • TV and Film
        • Celebrity News
        • Books
        • Royal News
  • Vouchers Vouchers
      • Clothing
        • View all Vouchers
        • Mint Velvet
        • Karen Millen
        • H&M
        • nobody's child
        • ASOS
        • ARKET
        • MANGO
      • Designer Clothing
        • View all Vouchers
        • Reiss
        • THE OUTNET
        • SSENSE
        • Mytheresa
        • Liberty London
        • Selfridges
        • Farfetch
      • Accessories
        • View all Vouchers
        • AllSaints
        • Aspinal of London
        • Charles & Keith
        • River Island
        • FitFlop
        • Kate Spade
        • Vagabond
      • Jewellery
        • View all Vouchers
        • Pandora
        • Abbott Lyon
        • Goldsmiths
        • Beaverbrooks
        • Astrid & Miyu
        • Swarovski
        • Angara Jewellery
      • Beauty
        • View all Vouchers
        • Sephora
        • Cult Beauty
        • Space NK
        • Dyson
        • Clarins
        • Look Fantastic
        • Clinique
      • Activewear
        • View all Vouchers
        • Lululemon
        • Gymshark
        • Sweaty Betty
        • Nike
        • adidas
        • New Balance
        • Helly Hansen
  • NEWSLETTER Signup to our newsletter
  • logoCreated with Sketch.
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    An account already exists for this email address, please log in.
    Trending
    • Women in Sport 2026
    • Marie Claire Masters
    • Spring Summer 2026
    • Nail Trends 2026
    • Best Investment Bags
    • Best Perfumes
    • Digital Issues
    • Women Who Win
    1. Culture

    Miss America has finally axed its swimsuit competition

    'We're changing out of our swimsuits and entering a whole new era'

    Jenny Proudfoot's avatar
    By Jenny Proudfoot
    Published 6 June 2018 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    'We're changing out of our swimsuits and entering a whole new era'

    Anyone who has seen Miss Congeniality knows that the Miss America beauty pageant divides opinion.

    The main point for debate? The swimsuit competition - involving contestants parading around the stage in bikinis and high heels as they answer interview questions and try to get public support.

    Miss Congeniality. Credit: REX

    While the swimsuit competition is considered backwards - especially in the current #TimesUp climate, it has been a part of the show since the pageant began, founded in 1921, with many reluctant to modernise the show - even if it is objectifying women on the regular.

    Well, it looks like change has finally come - yet more proof that this is a watershed year for women.

    You may like
    • Two women running on a track From Clubs to Marathon Sign-Ups, I’m Witnessing More and More Women Engaging in Sport—Here’s Why It’s Happening
    • Andy Burnham and Marie-France van Heel entering 10 Downing Street “Are We Just Jealous?” Victoria Moss Unpacks the Sexist, Ageist Commentary Around Marie-France van Heel’s Victoria Beckham Dress
    • Olivia Rodrigo performing on stage in a babydoll dress that sparked online debate, later prompting the singer to speak out about the sexualisation of girlhood and double standards facing young women. “We Really Normalise Pedophilia in Our Culture”: What Olivia Rodrigo's Babydoll Dress Backlash Reveals About Girlhood

    Miss America has finally ditched its outdated swimsuit competition. And why? Because people don’t want to be involved in it.

    A photo posted by on

    In an announcement made yesterday on Good Morning America, the Miss America Organisation broke the news that their pageant was shaking things up and getting with the times - finally.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    There will now no longer be a swimsuit competition or an evening gown competition - and in perhaps the biggest move forward in pageant history, contestants will also no longer be judged on their physical appearance.

    ‘We’ve heard from a lot of young women who say, “We’d love to be a part of your program but we don’t want to be out there in high heels and a swimsuit,”’ explained Gretchen Carlson, Miss America 1989 and now the organisation’s chair of the Board of Trustees. ‘So guess what, you don’t have to do that anymore.’

    A photo posted by on

    Instead of the bikini and ball gown competitions where candidates strut the stage and are marked on their appearance and grooming techniques, contestants will be involved in an interactive session with the judges where they will be ‘asked to demonstrate their passion, intelligence and overall understanding of the job of Miss America.’

    ‘We are now open, inclusive and transparent and I want to inspire thousands of young people across this country to come and be a part of our program,’ Gretchen Carlson continued. ‘We want you and we want to celebrate your accomplishments and your talents and then we want to hand you scholarships.’

    Well, that definitely sounds like progress to us.

    About time! It is 2018 after all.

    Jenny Proudfoot
    Jenny Proudfoot
    Social Links Navigation
    Contributing Features Editor

    Jenny Proudfoot is an award-winning journalist, specialising in lifestyle, culture, entertainment, international development and politics. After working at Marie Claire UK for seven years - rising from intern to Features Editor - she is now a freelance contributor to the News and Features section.

    In 2021, Jenny was named as a winner on the PPA's '30 under 30' list, and was also listed as a rising star in journalism.

    Read more
    Two women running on a track
    Fitness From Clubs to Marathon Sign-Ups, I’m Witnessing More and More Women Engaging in Sport—Here’s Why It’s Happening
    Andy Burnham and Marie-France van Heel entering 10 Downing Street
    Fashion “Are We Just Jealous?” Victoria Moss Unpacks the Sexist, Ageist Commentary Around Marie-France van Heel’s Victoria Beckham Dress
     
     
    Olivia Rodrigo performing on stage in a babydoll dress that sparked online debate, later prompting the singer to speak out about the sexualisation of girlhood and double standards facing young women.
    Celebrity News “We Really Normalise Pedophilia in Our Culture”: What Olivia Rodrigo's Babydoll Dress Backlash Reveals About Girlhood
    After shocking Married At First Sight allegations, Eliza Hatch reflects on how her own humiliating reality TV experience shaped her feminism.
    Life I Went on a Dating Show at 21. It Changed How I Understood Sexism Forever
     
     
    Latest in Culture
    Notting Hill Carnival
    Culture The Agenda: How to Spend Your Finite Free Time Well This Summer
    B _ W - Woman reading book with wine in natural sunlight - TVS
    Culture 9 of Britain's 10 Bestselling Novels Begin With a Dead Woman. I Asked Authors, Literary Experts and a Criminal Behavioural Analyst Why
     
     
    Madonna's Confessions II: Madonna performs at TSX Stage in Times Square on June 4, 2026 in New York City.
    Culture Madonna's Confessions II Deserves to Be the Album of the Summer, But the Response Proves We Still Punish Women for Ageing
    Lexi Minetree in Elle, the Legally Blonde prequel
    Culture Legally Blonde's Prequel Elle Captures the Lost Joy of Analogue Adolescence
     
     
    Latest in Features
    Arsenal footballer and Lioness Chloe Kelly
    Health and Fitness Women in Sport 2026: Featuring Chloe Kelly, Elite Beauty Products, Grand Prix 2.0 and So Much More
    Mischa Anouk Smith on an astrology travel trip to Türkiye, where she got engaged less than 24 hours after a birth chart reading.
    Travel I Let Astrology Plan My Holiday—Less Than 24 Hours Later, I Was Engaged
     
     
    A woman lying on the floor scrolling on her phone
    Female health If You're Frazzled, Overworked and At Your Limit, These 5 Science-Backed Tips Can Help Avoid Burnout
    Relic - Dramatic profile portrait with sculptural lighting and shadows - TVS
    Life I Went to A&E After Trying to Take My Own Life—Here’s Why Andy Burnham's New Mental Health Centres Are a Good Start But Not a Complete Solution
     
     
    logoCreated with Sketch.
    • Site Archive
    • Contact Future's experts
    • Contact us
    • Terms and conditions
    • Advertise with us
    • Privacy policy
    • Cookies policy
    • About us
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire UK is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.

    © Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.