Yasmin and Amber Le Bon join fashion forces to front the brand’s new campaign
Yasmin Le Bon has made fashion a family affair as she’s announced as the new face of Monsoon, starring alongside her daughter, Amber, in the brand’s spring/summer 2013 campaign.
Just a week before Mother’s Day, the high street store chose to unveil the new images of the Le Bon mother-daughter modelling duo shot in Rajasthan, India – the perfect backdrop to showcase the brand’s floaty fabrics and paisley prints.
But the location also holds a more significant meaning to the high street store – their first ever campaign shoot took place in the city back in 1974.
The new images that see Amber and Yasmin cruising on a boat, wandering through markets and walking under a colourful parasol, have made us want to rush out to book our summer holiday.
The campaign marks Monsoon’s 40th birthday and it’s clear they’ve pulled out all the stops for a season to remember. The images were shot by Anders Overgaard and styled by Bay Garnett to launch the Limited Edition Heritage Collection for Monsoon.
What do you think of Amber and Yasmin Le Bon modelling for Monsoon? Let us know below.