From the beauty mavericks fighting for diversity to the fashion influencers who don't just dress like everyone else, welcome to Marie Claire's first ever influencer power list - thank you 51.5* million followers
Influence: the capacity to have an effect on the character, development, or behaviour of someone or something.** In a rapidly changing and increasingly uncertain world, sharing thoughts, ideas and inspiration with like-minded women has never been more important. This month, we bring you our inaugural #MarieClaireVerified power list in partnership with Freixenet, a carefully curated network of game-changers from the worlds of fashion, beauty, lifestyle and health.
From micro-influencers with the efficacy to engage and start conversations, to Instagram icons who are changing the face of fashion and beauty for a new generation, over the coming months, we’ll be collaborating with these 30 women. Why? Because their voices are shaping the way we think, behave, and actually live, and their passions and values chime with our own. Prepare to be inspired.
*Number of followers based on combined figures across Instagram, Twitter, YouTube and Facebook
**Oxford Dictionaries definition.
The fashion game-changers inspiring style and individuality…
Shini says: ‘I want to encourage more women to create rather than just consume. It’s easy to scroll Instagram passively, but better to use your experiences to tell your own story.’
The stylist built up a huge following by documenting her fashion finds and styling tips on her website Wearing It Today. She is also the co-founder of digital magazine and shopping destination Wardrobe ICONS.
The model and actress recently launched her plus-size clothing range with Elvi (and is also our very own brilliant Marie Claire #Curve columnist).
She speaks six languages and turned down a job at JP Morgan to become a style influencer. Passionate about gender equality, Tchoumi recently spoke at the UN about the power of digital women.
She’s passionate about showing that confidence comes from acceptance, and that size is no barrier to style. What started as a diet diary has now morphed into a ‘body-shame free’ corner of the internet.
This stylish star began uploading fashion and beauty tutorials to YouTube while studying accountancy and finance at university, and soon built up an online empire.
Freddie says: ‘My platform allows me to express myself and exchange ideas with like-minded people. It’s not a one-way conversation, it’s a collaboration.’
At the age of 24, Davies was Fleet Street’s youngest-ever fashion editor. She’s since become a mother, stylist, fashion journalist and brand consultant, who shares insights and inspiration on her blog The Edited.
Stedman is author of The Frugality blog – luxury living for the cash-strapped millennial. Think tips for scouting the best high-street buys, while still funding the occasional Gucci bag.
Holland’s love of Scandi-cool found the perfect outlet through her fashion blog, which she juggles with her day job as a physiotherapist.
The mental-health hero kick-starting the important conversations…
She turned to YouTube for help with her own mental-health issues after feeling let down by professional therapy, and soon began uploading candid videos talking about her struggles. Lejeune now has an online community of 100,000 subscribers.
The no-BS sex educator for no-filter advice…
Witton’s no-holds-barred, brutally honest sex vlogs give young people the sex education that’s lacking in schools.
The lifestyle gurus giving us daily inspiration…
After moving nine times in 14 years, the former fashion-retail worker began documenting her love of interior design on Instagram. Her thrift-shop finds attracted so much attention that she began blogging full-time.
These two friends with a mutual obsession with food joined forces to share their love of cooking and entertaining. They also have a cookbook and homeware range and are our food columnists.
After bursting on to the food scene alongside her sister Jasmine, Hemsley became an author, cook, presenter and blogger. She continues to promote health and nutrition through her feel-good recipes, including for the fundraising initiative #CookForSyria.
The beauty mavericks encouraging diversity…
Dina says: ‘People assume young Muslim women should be a certain way. I started [my blog] because I couldn’t relate to other beauty blogs, and it turns out that lots of women felt the same.’
Also known as Sprinkle of Glitter, Pentland began blogging about beauty and moved on to document the highs and lows of motherhood. She soon launched on YouTube where her vlogging career went stellar. She’s now a change ambassador for the UN, fighting for gender equality.
This Canadian-born vlogger documents beauty, travel, fashion, food and the life of her adorable pooch Reggie. She is also the author of inspirational lifestyle book Bloom.
With a PhD in fashion and a hair ambassadorship with L’Oréal Paris, Magrath is the brains behind award-winning fashion blog In The Frow.
Passionate about keeping it ‘real’, Ree writes about real beauty in a hyper-accessible way.
Her make-up tutorials on YouTube detailing how to cover up acne have changed lives and gone viral. Ford has since worked with Kylie Jenner.
Her chic blog showcases her passion for lifestyle, travel and fashion, although she admits that beauty is her true love.
The parenting bloggers telling it how it is…
A blog for ‘people who happen to be parents’, Whitehouse is the ultimate example of how the fun doesn’t end when you have kids – in fact, it’s just the beginning. Her favourite hashtag? #Parentingtheshitoutoflife.
Giovanna says: ‘It’s important to follow people who empower you. There are so many good corners of the internet – we should celebrate that.’
The health pros championing body positivity…
AJ says: ‘There was a time when I had to define my career as one thing, but now I can embrace all my passions – writing, presenting and fitness.’
Co-creator of the ebooks Bikini Body Guides, Itsines’ 28-minute workouts are tailored to women’s fitness needs, focusing on minimal equipment with maximum effect.
Fitness fiend Van Dijk is the first female UK Adidas global ambassador and co-founder of the #girlgains movement, empowering and educating women worldwide.
Shield quit her corporate job in advertising to travel around South America after having a ‘full-on meltdown’. She’s now a motivational speaker, author of LifeTonic and meditation ambassador for Lululemon.
The badass women reminding us not to take life too seriously…
Younger is the antidote to ‘clean eating’ we didn’t know we needed. Regularly uploading pics of her, erm, ‘healthy’ recipes with a twist, she serves up a side of humour with every post.
If there’s a funnier woman on YouTube, we challenge you to find her. Creator of her own comedy gold ‘10 reasons why’ series, we can’t get enough of her.
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