Lisa Eldridge

Lisa Eldridge is one of the world’s most celebrated make-up artists. Equally invested in creating educational tutorials for her loyal community as she is orchestrating her signature red-carpet look for celebrity friends or conceiving avant-garde concepts for catwalk and editorial, Lisa has established herself as the most recognised and trusted voice in beauty.

An early mover in the digital world, Lisa launched her Youtube channel in 2010, sharing industry insider techniques and non-sponsored product recommendations to viewers across the globe - the first professional makeup artist to do so. Since then, the channel has amassed over 250 million views and donated 100% of YouTube advertising revenue (around £200,000) to charities that focus on female education and health.

In 2015, she added best-selling author to her impressive roster of achievements, publishing her first book, Face Paint: The Story of Makeup. An accumulation of years of research and exploration of the role makeup has played throughout history, the book is now published in nine languages and continues to be referenced by beauty experts worldwide.

Decades of expertise and knowledge culminated in the launch of her eponymous brand in 2019. With an unparelled knowledge of cosmetic science and product creation, Lisa has created some of the world's best selling products. A trusted disruptor at her core, Lisa continues to push the boundaries on colour, ingredients and techniques, guiding and inspiring her loyal community to experiment creatively and enhance their natural, unique beauty.