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    Basma Khalifa

    Basma Khalifa

    Freelance Director and Writer

    Basma Khalifa is a freelance director and writer who is particularly interested in stories that centre identity and authenticity. Of Sudanese heritage but raised in Scotland and Northern Ireland, Basma is based in London and writes for publications such as Elle, The Guardian, The Times, The independent and Stylist. She has directed for global brand such as Meta and Netflix and is a huge documentary lover having shot and directed a few of her own. Basma is invested in stories that speak to the intersectional parts of our society that shape our views. She is also the co-founder of Zola Studios which seems to expand the stories and exposure of stories from South West Asia, the Middle East and North Africa.

    Latest articles by Basma Khalifa

    The Marie Claire Spring/Summer 2026 Fashion Special featuring Adot Gak
    Model of the Moment Adot Gak Showcases the New-Season Colour Palette For 2026

    From punchy primaries to rich jewel tones, head-to-toe colour is making a confident return this season

    Fashion
    • Autumn/Winter 2025 Fashion Issue featuring Tracee Ellis Ross
      Tracee Ellis Ross on Style, Sisterhood and Solo Adventures

      Here, the Golden Globe-winning Black-ish actor and entrepreneur talks to Basma Khalifa about solo adventures, sisterhood and living life on her own terms

      By Basma Khalifa

      Celebrity News
    • A$AP Rocky at The Meg Gala 2024
      The power of Dandyism at this year's Met Gala

      This year's theme promises to explore a meaningful conversation about fashion's history and the often overlooked narratives within it

      By Basma Khalifa

      Fashion
    • Alexander McQueen
      When a fashion house bears the name of its founder, the challenge for the successor is not just about designing clothes

      Fashion's unrealistic legacy chase

      By Basma Khalifa

      Fashion
    • Priya Ahluwalia portrait
      Pandora at LFW & Priya Ahluwalia collaboration

      Ahluwalia has quickly become a standout favourite on the London Fashion Week circuit

      By Basma Khalifa

      Fashion
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