FIRST LOOK! PRADA’s spring/summer 2012 campaign movie

1950’s Americana comes back to life in PRADA's movie campaign

We’ve got the first look at PRADA’s spring/summer 2012 movie ad campaign.

Channeling the catwalk show, where guests were seated in vintage cars, the campaign is filmed at a hyper-real American gas station set in the 1950s.

Captured by Steven Meisel, the blonde bombshells and sultry noir heroines bring the SS/12 collection
http://www.youtube.com/watch?v=JgaGXv1XnrA
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