If you can get your hands on this Primark item you can make a serious profit

It’s selling out fast though

primark beauty beast coin purse

It’s selling out fast though

In today’s weird and wonderful fashion news, we bring you the Beauty & The Beast coin purse, which everyone is going crazy for.

The super cute, yet slightly impractical purse is in the shape of Chip, the little teacup in the Disney movie. But who are we kidding, you probably knew that already.

Primark brought it out in store last week, and people can’t get enough of it since it's sold out pretty much everywhere.

A photo posted by on

It’s so popular, that savvy buyers have started buying it in bulk and selling it on eBay - at a profit of course.

Originally £4, it’s going for as much £19.99 plus postage. That’s five times the price. Not bad eh?

A photo posted by on

Considering the new Beauty & The Beast movie, starring Emma Watson, is out next week, we can’t imagine interest dying out any time soon either.

Well worth popping into your local Primark at lunch on the off chance.

Penny Goldstone

Penny Goldstone is the Digital Fashion Editor at Marie Claire, covering everything from catwalk trends to royal fashion and the latest high street and Instagram must-haves.

Penny grew up in France and studied languages and law at the Sorbonne Nouvelle University in Paris before moving to the UK for her MA in multimedia journalism at Bournemouth University. She moved to the UK permanently and has never looked back (though she does go back regularly to stock up on cheese and wine).

Although she's always loved fashion - she used to create scrapbooks of her favourite trends and looks, including Sienna Miller and Kate Moss' boho phase - her first job was at MoneySavingExpert.com, sourcing the best deals for everything from restaurants to designer sales.

However she quit after two years to follow her true passion, fashion journalism, and after many years of internships and freelance stints at magazines including Red, Cosmopolitan, Stylist and Good Housekeeping, landed her dream job as the Digital Fashion Editor at Marie Claire UK.

Her favourite part of the job is discovering new brands and meeting designers, and travelling the world to attend events and fashion shows. Seeing her first Chanel runway IRL at Paris Fashion Week was a true pinch-me moment.