What do you do when your iconic Trucker jacket turns 50? You throw a party of course! Which is just what Levi’s did last night in LA, at the Levi’s® Haus in Los Angeles.
The event was the perfect opportunity to unveil an exciting new collaboration, well, 50 collaborations to be exact. Icons and influencers from around the world have customised their own jackets to help celebrate one of the most iconic pieces of American clothing: the 1967 70505 Type III Trucker jacket of course.
We’re talking heavyweights like Chance the Rapper, Solange Knowles, Snoop Dogg, Diplo, CL, Justice, Karlie Kloss, Romee Strijd, Virgil Abloh, Clayton Kershaw, Robbie Rogers, Taylor Kitsch, Karla Welch, Rob Zangardi, Tinie Tempeh and Justin Timberlake to name just a few.
The result? A bold mix of creations that we sort of wish could be sold in store (these are limited edition, going back to their owners after the party, soz). There are Swarovski-incrusted pieces, denim capes, embroidered jackets, and even some covered in black tulle or paint.
All the jackets were on display at the event, and guests also got the opportunity to get creative and DIY their own Trucker jackets at the Levi’s® Tailor Shop pop-up that offered customisation including embroidery, chain-stitching, air-brushing, pins, and more.
This being a celebration, there was a party of course. To kick things off, there was a DJ set by Snoop Dogg, followed by live performances by Chance the Rapper and Solange. Spotted on the dance floor were the Haim sisters, Karlie Kloss, Busy Philipps and Adam Devine.
And that is how you celebrate 50 years of an iconic denim jacket.