Gloria Vanderbilt denim relaunches

The original 'It' jeans are back...and more bum-flattering than ever

Long before there was J Brand, there was Gloria Vanderbilt.

Back in the 1980s, you were no-one without a pair. Worn by glamazons like Debbie Harry and Christy Turlington, the jeans designed by legendary American socialite Vanderbilt were stretchy, sexy and gave your bum the perfect shape.

And now they’re back! Based on original designs by Gloria herself, the new collection is now more figure-flattering than ever thanks to the evolution of denim technology.

Panels of high-tech stretch denim reach across the waist, hips and bottom, smoothing out lumps and bumps and giving you a flawless silhouette.

Styles are clean and classic – choose from slim, skinny or bootcut in a variety of chic washes.

Just add heels and big hair…




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