Dolce & Gabbana Used Drones On The Runway

There’s been dogs at Tods, race cars at Tommy Hilfiger but the award for most niche runway appearance this season goes to Dolce & Gabbana who last night debuted drones on the runway.

As part of their autumn/ winter 2018 Milan runway show, the luxury fashion house, used drones to model their latest handbag designs.

On arrival, guests were asked to turn off their wi-fi and after a 45 minute delay it finally became clear why, when a drone carrying a bejeweled bag zipped down the runway.

Mandatory Credit: Photo by Canio Romaniello/Soevermedia/REX/Shutterstock (9437423f)
Drones flying handbags on the catwalk
Dolce & Gabbana show, Runway, Fall Winter 2018, Milan Fashion Week, Italy – 25 Feb 2018

Assistants in white lab coats walked next to the drones, until they arrived at the end of the runway. Once there, they paused for added Instabait before returning backstage.

Once the final drone had taken a spin, real life models took the runway to showcase the brands AW18 collection. Entitled ‘Fashion Devotion,” the collection featured a lot of religious iconography with embroidered haloes, t-shirts emblazoned with “Fashion Sinner” and plenty of beaded crosses.

 

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