FIRST LOOK: Rihanna's new S&M video!

By Sarah Karmali on Tuesday 1 February 2011

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Rihanna's S&M video - new, first, look, watch, single, Rihanna, celebrity, news, Marie Claire

Wowza! Now lets face it, we're used to Rihanna's raunchy videos, but the latest for new single S&M is very possibly her most outrageous to date...

LOOK BACK AT RIHANNA'S STYLE HISTORY HERE!

Just released this morning, the controversial video sees the singer going all out in suspenders, latex bondage costumes and bunny ears, while singing: 'sticks and stones may break my bones, but whips and chains excite me.'

The colourful creation was the work of director Melina Matsoukas, who has previously collaborated with Ri on the videos for her hit singles Hard and Rude Boy.

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So think plenty of fierce dominatrix outfits, a scandalous use of props and just generally outrageous antics.

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Oh, and look out for a cameo appearance from celeb blogger Perez Hilton...

Check out the full video for yourself here, and then let us know what you think in the comments box below!

LOOK BACK AT RIHANNA'S STYLE HISTORY HERE!

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Tuesday 1 February 2011

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excellent, Rhianna can do no wrong as far as I'm concerned love the song and love the video
Obviously won't be showing it on kids telly but so what
Comment by Sue L on February 01 16:44

Great song and video, just hope they don't mess around with it when its shown on Viva and 4Music. Go Rhianna! Whips and chains excite me too, LOL ;o)
Comment by Saetana on February 01 20:19

Rihana with barely no clothes on and writhing all over the place again..............what a surprise, she may have agood voice but there's no need for the above. Such a "role model" for the young ladies these days...she has a perfectly good voice, why ruin it bu faffing about like this.
Comment by Stephanie on February 01 22:16

rihanna is getting more and more ridiculous i think.
it s not about controversy,i don't care if she likes s&m,
it s all about marketing and publicity anyway.
simply this song and video is awful.it s not even cool.
clearly it shows only controversial clothing and image makes her alive in the music industry.

personally,i think kelis' 'milkshake' video was far more sexy and cool.

Comment by Amelie on February 02 11:50

Just Rihanna not realize how many young girls are fans and will go and watch this video on youtube.
Wise up girl, you should be more responsible!
Comment by Annette on February 02 13:39

I love this woman! She just doesn't care what people think haha. You only live once, why not? x
Comment by BobbiDazzler on February 03 10:12

OK.. so the song is called S&M, Rihanna sings about liking S&M and now that the video is risky - people moan?!?!?
Thank god that a music video relates to the lyrics! Not many of them do now.
If people don't like it they don't have to watch it again!
Personally I love it and I love Rihanna. SHe can do no wrong. Sex always sells.. go girl. Do it for BIM x
Comment by Lisa on February 03 23:39

I Am A Child Myself And Me And My Younger Sister Have Just Watched This And We Think It Is Perfectly Fine. The Costume Designers And Directors Of This Video Made And Chose What Rihanna Would Wear And What The Video Was, So Dont Blame Rihanna. Its Not For Her Publicity, People Write Songs For Rihanna, She Dont Write Them Herself. This Shouldn't Be Rated Over 18s.
Comment by Megan on February 04 21:58

Her parents must be so proud!
Comment by Marion on February 08 13:08

Oh C'mon People Its a Video , its not the end of the world . And plus Its Her life She can do what she likes , yous wouldn't like it if yous wer getting critism . Great Song Rihanna & Video :)RIHANNA NAVY . 1
Comment by rachelmcnaught on February 14 15:35

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