Nike Women collaborate with FKA Twigs

The singer pens an open letter to Nike about how dance has influenced her throughout her life

To celebrate the launch of the Spring ’17 Zonal Strength Tights Collection, Nike Women have collaborated with FKA Twigs as Creative Director for their new campaign. 

The campaign is entitled “Do You Believe in More?” and FKA Twigs has conceptualized, directed, performed and soundtracked a collection of work that sheds light on the power of modern movement and defines sport as an important channel of expression; with imagery for the campaign was shot by 17 year old photographer David Uzochukwu (who was handpicked by FKA Twigs).

‘I truly believe that success is when preparation meets opportunity’, Twigs wrote in an open letter on Nike news. ‘

It’s the same with any creative or athletic endeavor. It’s not about the moment you jump off the diving board. It’s not about any one beat you’ve produced. It’s about the moments before that – preparation is the training, and opportunity is the moment you reach your fastest time or show how good your beat is.’

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When Nike reached out to me about collaborating together on this project, I saw it as an opportunity to inspire people who want to use their bodies in a positive way’, the Two Weeks singer said about the collaboration. ‘I cast a group of amazing people who take their physicality seriously and have their own sense of style, in order to push people to be healthy and understand that, through any genre of sport, they can be the best versions of themselves.’ 

‘”Do you believe in more?” refers to a girl who grew up looking different from everybody else around me, who wanted to do things no one else wanted to do in a small town, who didn’t grow up with lots of money, but just had so much determination and hope inside herself. I wanted to do more with my life. I wanted to do everything.’

The collection is available from tomorrow on Nike.com

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