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    Viola Levy

    Viola Levy

    Viola is a freelance beauty journalist and copywriter, as well as resident beauty columnist for The Jewish Chronicle—having written for Vogue UK, Glamour UK, Refinery29, Stylist and ES Magazine. She previously won the Fragrance Foundation Jasmine Award for Best Short Piece, reporting on how urban life is damaging our sense of smell. She has consulted for a number of brands such as Aromatherapy Associates, led a nationwide campaign highlighting female hair loss and written global trend reports for WGSN. She was also Editor-in-Chief of Cult Beauty’s commemorative magazine celebrating their 10th anniversary. Her passions include getting her hair done, and championing age and body positivity within the industry.

    Latest articles by Viola Levy

    Image of a woman in a meditative state with her head facing the sky
    This is the Best Perfume to Wear if You’re Trying to Meditate (No, Really…)

    The power of scent

    Fragrance
    • How to leave the WhatsApp group chat
      Can you ever leave a WhatsApp group without things being awkward?

      Here’s how to politely exit the group chat

      By Viola Levy

      Life
    • An old colour photo of Grace Kelly
      Bridgerton has me feeling regal—these are the 8 perfumes aristocracy actually wear

      I've researched it extensively

      By Viola Levy

      Fragrance
    • Woman wearing white trousers, green feathered shoes and a mini Hermes Birkin bag
      I've spent years mastering the art of smelling expensive, here are the 10 perfumes I turn to

      Writer, Viola Levy loves to smell expensive and doesn’t care who knows it—she explains why you should too…

      By Viola Levy

      Fragrance
    • Pheromone perfumes: close up of two mouths kissing
      The science behind pheromone perfumes making you more attractive doesn't add up—but these 6 perfumes have a similar effect

      It's time to cut the pseudoscience

      By Viola Levy

      Fragrance
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