The brand behind the most pinned wedding dress is coming to London Home News Fashion News By Penny Goldstone April 11, 2017 10:04 am Finally! Last year, we were all lusting after THAT most pinned wedding dress. You know the one, a pretty boho lace number that was so popular, even Millie Mackintosh wore it at her wedding. The only catch? It was by Australian bridal label Grace Loves Lace, which sadly wasn’t available in the UK. Well we have some good news for you, because it’s finally opening a store over here. The showroom will open on 18th April in Shoreditch, East London, and you’ll need to book an appointment here to try on dresses. Better be quick though, as demand is already very high. It sounds like the shop will be pretty fabulous too, with ‘luxurious blush and gold accents […] glass ceilings, exposed brick walls and chic copper hardware.’ If you haven’t heard of it before, Grace Loves London has gathered a bit of a cult following in Australia and the US, thanks to its effortless dresses. Brides who don’t want to go down the structured ballgown route love the boho designs, made of flowing fabrics like silk, lace and crepe de chine.