It was all about as loud as you could get, now the tables have turned and less is most definitely more when it comes to trainers.
Fashion is a fickle beast. Last season trainers had to be big, bright and bold – basically all singing and dancing à la Marc Jacobs and Karl Lagerfeld. But this season we’ve done a total 360, and it’s now all about the calmest, most discreet trainer you can find. If they’d be seen on the feet of Phoebe Philo, you know you’re onto a winner.
We’re also having a little trip down memory lane. Adidas Originals are totally owning this trend, with Stan Smiths and Gazelles being the major players here.