The bestselling face cream is effective say scientists
Scientists are expected to reveal today that a bestselling face cream available on the high street can visibly reduce wrinkles and damage caused by the sun.
The Boots No 7 Protect & Perfect Beauty Serum was called a wonder cream and sold out after an Horizon programme on BBC Two in March 2007 said that it was as effective at combating sun damage — the most noticeable sign of ageing on the skin — as products that can be prescribed only by a doctor.
Chris Griffiths, Professor of Dermatology at the University of Manchester, is due to present further findings of a clinical trial to examine whether the cream could achieve effects that are visible to the naked eye.
In a year-long double-blind clinical trial involving 60 volunteers and funded by Boots, 30 people used Protect & Perfect on their faces and a placeba group of 30 used a normal moisturiser.
The results, which will be published in the British Journal of Dermatology, are expected to show significant differences between the two groups, judged from a comparison of ‘before’ and ‘after’ photographs and examining participants’ faces for signs of sun damage such as wrinkles and moles.
The cream contains chemicals called pentapeptides which are considered the active ingredient, and Boots sells millions of tubes a year at £18.50 for 30ml.
Professor Griffiths was unavailable for comment yesterday but has said previously that success in the trial might lead to the cream being classed as a medicine for treating sundamaged skin.
‘Boots are actually very brave to subject their product to this kind of testing,’ he told The Times. ‘They do not need to do so on the basis of their current sales, but positive results in this trial may lead to a completely different level of scrutiny for cosmetics as medicines.’