Keira Knightley stars in new domestic violence campaign film for Women's Aid
Keira Knightley is fronting a new ad campaign for charity Women’s Aid, in a bid to raise awareness of domestic violence.
The hard-hitting film, entitled Cut, is directed by BAFTA-winning Pride and Prejudice director Joe Wright and sees Keira arrive home from a film set to discover an angry and abusive partner waiting for her.
The scene that unfolds is a brutal attack, followed by a closing statement that reads ‘Isn’t it time someone called cut?’
WATCH THE DISTURBING VIDEO BELOW:
Speaking of her appearance and drive to back the domestic violence campaign, Keira commented: ‘I wanted to take part in this advert for Women’s Aid because while domestic violence exists in every section of society, we rarely hear about it.
‘We may not think we know someone who has experienced domestic violence, but this does not mean that it is not happening. Domestic violence affects one in four women at some point in their lifetime and kills two women every week.
She added: ‘Without the services provided by Women’s Aid, many more women could be at risk of being killed, yet without donations the charity may not exist this time next year. Please donate £2 a month to Women’s Aid to help save lives.’
Nicola Harwin, CEO of Women’s Aid responded to the A-lister’s performance saying: ‘We are so grateful to both Joe Wright and Keira Knightley for donating their time to make this public awareness advert. We hope the Women’s Aid campaign will both increase public awareness of domestic violence, letting abused women and their families and friends know that there is help out there.’