Being green is the new competition amongst friends and neighbours
Being Green has become the new competitive sport amongst neighbours. Whereas once the size of your car and how neat the garden is were the preferred means of getting one up on the locals, vying to be the most ethical in the village is now the conversation of choice.
A survey conducted by Norwich Union revealed the extent of the country’s new obsession, with nine out of ten people admitting to lying about how green they actually are.
75% of participants claimed that ethical values had become a main topic of conversation amongst neighbours and friends. More than half of people also viewed not being green as less acceptable than drink-driving.
Speaking to The Times, Dr Peter Marsh of the Social Research Coucil commented: ‘People have to demonstrate to others that they are in one way or another good people. It now expresses itself in environmental concerns…Green is the flavour of the new millennium.’