We Need To Discuss This Anti-Misogyny Snickers Advert...

In this Snickers advert, Aussie builders yell out messages of female empowerment to women instead of complimenting their bums...

Construction Workers video, Snickers advert
Construction Workers video, Snickers advert

In this Snickers advert, Aussie builders yell out messages of female empowerment to women instead of complimenting their bums...

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Ali Gray is an award-winning content director and digital strategist. Most recently she was the Director of Branded Content at Hearst, and helped to bridge the gap between the editorial and commercial worlds working across all Hearst brands, including ELLE, Cosmopolitan, Esquire and Harper's Bazaar. Prior to that she worked as an editor contributing to several brands such as The Telegraph, iVillage UK.