Ikea has made an apology after deleting images of women from its Saudi catalogue.
Metro newspaper first brought the issue to light when they published a copy of both the Swedish and Saudi versions of the catalogue.
It clearly showed women had been airbrushed out of the Saudi pictures which were otherwise identical to the Swedish versions.
In one image a family are getting ready for bed, with a woman dressed in pyjamas standing near a young boy who is brushing his teeth. In the Saudi version she is gone.
Ikea have released a statement apologising which says: 'We should have reacted and realised that excluding women from the Saudi Arabian version of the catalogue is in conflict with the Ikea Group values.'
Saudi advertising only shows women infrequently, usually on Saudi-owned TV channels.
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Ikea apologises after airbrushing women out of Saudi catalogue
By Natasha Wynarczyk - Tuesday 2 October 2012
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