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Women now officially better with gadgets than men

By Lucy Halfhead on Thursday 26 November 2009

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Marie Claire Health News: Woman using laptop

The days of women asking their husbands for help tuning the television or installing a computer appear to be over. New research suggests women have become more proficient with gadgets than men.

The poll found that 48 per cent of women now feel comfortable tackling technological tasks around the home, compared to 47 per cent of men.

The sex that once prided itself on practicality is suffering from a crisis of confidence, with 85 per cent of men no longer considering themselves the most competent member of the household.

Most women said they would happily set up their laptop or freeview box - and only 4% are daunted by installing their own HDTV and 7% a surround sound system.

Bill Moir, head of marketing at the retailer Comet, which commissioned the survey, said: ‘It appears that men are no longer the sole IT Director in the home.'

Gadget journalist and tech expert Susi Weaser said: ‘Women are definitely as tech savvy as men these days. We love our gadgets as much as the next person. It makes keeping in touch with friends easier, makes sharing content such as pictures a doddle and thanks to the internet we have information on literally anything at our fingertips.'

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Thursday 26 November 2009

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and yet marketeers still try and sell women things in pink, "assorted candy colours" and printed in butterflies. I know plenty of women who are just as competant with technology than men if not more so, and good design is much more than just a feminine colour or garish print.
Comment by anon on December 01 13:39