Two thirds or 63% of Brits say they are prioritising ‘true love’ more now than they were one year ago and that flings are out of fashion.
The largest and most comprehensive study of contemporary love and dating in modern Britain commissioned by match.com surveyed over 16,000 people and found that love and romance are increasingly important to the country’s single population.
The LoveGeist Report 2009 has further identified a ‘reality gap’ between romantic aspirations and the number of UK singles forecast to continue its rapid growth from 12 million to 16 million by 2011.
Whilst marriage rates have fallen to their lowest since records began, the report indicates an increasing belief in long-term commitment, working hard to find the ‘right’ partner and sustaining relationships. In fact, 95% of singles surveyed say they are looking for long-term love.
Dr Monica Whitty, psychologist at Nottingham Trent University and report author explains; ‘A new cultural shift is afoot. The report suggests Britain is moving away from its throw away culture in favour of sustainable long-term relationships and finding the right match. Over half of singles say they have become more fussy about who they date and 86% say they will work harder to fix problems in future relationships.’
The LoveGeist Report 2009 also found that people in Wales are the most romantic, followed by the East Midlands, West Midlands and Northern Ireland, with the Scots and those in Greater London trailing at the bottom. Londoners may be the least romantic, but they are the most pragmatic in love, with 66% of singles wanting to get married to cement a long term commitment (12% higher than the national average).
Lucky ladies in Middlesbrough will find the highest contingent of chivalrous men in the country with 100% saying they will open doors for their date and 93% will also pay for a first rendezvous.