Aldi to sell holidays

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Supermarket chain Aldi is adding cut-price holidays to its heaving, discounted shelves.

The bargain basement chain, which has more than 400 stores in the UK, will start selling cheap city breaks from January, alongside its famous £1.89 anti-ageing moisturiser, £5 tents and 79p pasta sauce.

The company already sells holidays in its Austrian, Swiss and German branches (there are 7,000 shops worldwide), and thinks Britain is finally ready to start adding holidays to the supermarket trolley, too.

'Our sales are up 26% this month, year-on-year,' group buying director Sarah Butler told The Guardian. 'Half our customers are ABC1s now. We see a lot coming in also carrying Waitrose bags. The credit crunch gave a jolt to people to look to stores like Aldi to see what they can offer.'

So what exactly is on offer? Well, a week in Tenerife will set you back just £6.50 per night and three nights in Rome around £99.

Prices will be fixed for four weeks, and advertised via leaflets in-store, before being replaced by another round of new offers. Customers can book all the holidays over the phone or via the Aldi website, alditravel.co.uk (which goes live 8 January).

Could you be persuaded to buy a holiday at the supermarket? Leave your thoughts below…

 

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Wednesday 12 November 2008

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