Campaigners target Marks &Spencer over big bra surcharge
Marks & Spencer has come under fire from Facebook protestors over a £2 surcharge on bigger bras.
A ‘Busts 4 Justice’ campaign has been set up on Facebook and has quickly gathered support from thousands of bigger-breasted women. Now they have bought shares in M&S, which will allow them access to the company’s AGM where they aim to protest about the store’s new policy of charging more for bras DD size and bigger.
M&S said bigger bras required more engineering and materials therefore the extra cost was justified.
But campaigners said that the pricing discriminated against bigger busted women and pointed out that other items of clothing, such as shirts and trousers, were the same price regardless of size.
M&S is standing firm though, it seems, after a leaked email from head of product PR Tania Littlehales made clear that the chain will not bow to pressure to end the ‘big boob surcharge’.
Her email, which was sent to a colleague states: ‘We aren’t changing prices, especially in this climate.’
M&S sells about 45 bras a minute in Britain – more than 20million a year – and one in three women owns one.