Baking at home on increase as we try and beat the credit crunch
People are baking at home like never before (well, not this century at least) as households around the UK attempt to beat the credit crunch.
The Grocer today claims home-baked cakes and even bread are on the rise (forgive the pun) as new generations take up the wooden spoon.
However, taking the lead from Delia, we’re not cooking quite like grandma, and are instead happy to use pre-mixed cake mixtures and quick ‘cheat’ methods.
‘It is now considered to be clever to cheat if you can still produce good food,’ Gill Davies, from Dr Oetker, tells the magazine.
‘Nigella and Delia’s recent cookbooks are making cheating acceptable. Mixes and scratch-cooking used to be separate categories but not any more.’
The Grocer continues: ‘Unlike the raft of categories that fear the credit crunch, home baking is predicting an uplift in sales as more people try to save a few pounds on their shopping by switching to scratch cooking.
‘The category’s improvement won’t necessarily be shortlived. Cooking is returning to school, potentially creating a new generation of scratch cooks.
‘Suddenly home baking doesn’t seem as arduous or boring as it once did.’