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L'Oréal boosts A-list line-up with three new faces

By Lucy Hutchings on Wednesday 13 May 2009

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Frieda Pinto at the 2009 SAG Awards

Boosting its already star-studded stable of representatives, this week L’Oréal Paris has signed up three new A-list faces - Freida Pinto, Evangeline Lily and Elizabeth Banks.

On the eve of the Cannes film festival, the three starlets have been announced as the beauty giant's latest world spokespeople, joining an illustrious history of celebrity associations, which has included everyone from Jennifer Aniston to Beyonce, Scarlett Johansson, Penelope Cruz and Eva Longoria.

The announcement only confirms Pinto's status as the style world's new darling, after shooting to fame as the star of Danny Boyle's Slumdog Millionaire.

SEE FREIDA'S MOST STYLISH MOMENTS HERE

Speaking on her new role, she said, 'I am very moved to be joining the great L’Oréal Paris family and all these personalities: a family I am now proud to be a part of.'

Lily, best known for her role in Lost, added, 'It is a source of great pride for me to represent a brand whose ambition is to respond to every person's aspirations to beauty, and contribute to the fulfilment and well-being of everyone."

Meanwhile Banks, star of films such as W, Role Models and Catch Me if You Can, commented, 'I am so honoured to be one of the newest L’Oréal Paris spokespeople and to join such a distinguished group of women who proudly say the iconic phrase 'Because You’re Worth It.''

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