Shopping officially beats the blues

Marie Claire News: Shopping

Need cheering up? Shopping has been proven to be a fail safe way to beat the blues, a new study has revealed.

Researchers from the University of Rotterdam discovered that indulging in comfort foods or going on a shopping spree were sure fire ways to help forget your problems.

Participants in the study were asked to write an essay on either death or visiting the dentist. Those with low self-esteem were found to eat more biscuits while working on the piece, which researchers attributed to being a form of comfort to escape negative thoughts.

A similar effect was found when participants were asked to create a shopping list, with those with low self-esteem generally buying more.

Study leader Dirk Smeesters commented, 'when you indulge in shopping or eating, it helps you forget yourself'


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