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Healthy cola from Pepsi
Pepsico
Pepsi is set to launch a new 'healthy' cola, made with all-natural ingredients.
Pepsi Raw uses ingredients like apple extract, coffee leaf and sparkling water and apparently contains no artificial preservatives, colours, flavourings or sweeteners.
The change in ingredients means the new drink looks much lighter than the more traditional colas, and is also not as fizzy.
In the process of cutting out the usual artificial colourings and flavourings, Pepsi has also managed to shave a significant number of calories from its product, down to 117 per serving, rather than 126.
'We are really proud that the UK is leading the way with the launch of Pepsi Raw, which is the most significant innovation from Pepsi UK in the last 15 years,' Bruno Gruwez, Pepsi's marketing director, said.
On sale in bars and clubs in just seven major British cities – London, Birmingham, Leeds, Manchester, Glasgow, Brighton and Liverpool – if successful, Pepsi Raw could be rolled out to other areas of the country as early as next year.
Monday 11 February 2008
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If it has 90 calories a serving it must still be full of SUGAR. I'd love to be wrong...
Comment by Mandy Boylett on February 12 09:19
Its a rather silly idea. Tis new product doesnt really have a point. why not just steer clear of fizzy drinks altogether?
Comment by Cat White on February 11 13:34