Kate Moss Is One Of The Seven Deadly Sins In A New Fashion Campaign... But Which One?

Kate, Jourdan, Karlie, Naomi and co. band together to become the most fabulous looking Seven Deadly Sins we've ever seen. And of course, we have ALL the pics...

Kate Moss as Lust, Naomi Campbell as pride and Karlie Kloss as greed to just name a few, the new campaign reads like a who’s who of the supermodels, and a glimpse into what could be the most fabulous superhero (or supervillain?) team we've ever seen.

Working with London’s favourite stylist Edward Enninful, Beats has created a short film honouring the stylist’s 25 year-long career and it features Edward's very good friends - who of course, happen to be supermodels.

SHOWstudio’s Nick Knight has directed the short, and Edward has explained that the campaign is looking to be ‘very now and very forward-looking.’ Judging by the teaser gifs that have been released, he isn’t lying.

Edward explained that he chose the supermodels by deciding ‘who is the model that best epitomizes each sin.’ Rather than take that as an insult (we mean, who would want to be gluttony?), Kate Moss took the job on in gusto, quickly telling Edward ‘I’m lust.’

And boy, does she look it.

See a teaser of the new campaign video here…

Warning: there are flash images...



Kate Moss as Lust



Karen Elson as Wrath


Maria Carla Boscano as Sloth


Karlie Kloss as Greed


Naomi Campbel as Pride


Jourdan Dunn as Envy


Lara Stone and Anna Ewers as Gluttony

The film will be publicly screened on January 29th 2016 in Times Square but don’t worry UK, we’ll be able to see our new #SquadGoals in all their glory on the SHOWstudio website on February 13th.

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