Harvey Nichols has tapped into our self-indulgent sides with their new Christmas advert.
Reinventing the way we shop for our loved one, the hilarious ‘Sorry, I Spent It On Myself’ campaign could be the answer to all your Louboutin dreams.
The idea is simple, and narrated with a set of familiar family scenes, as characters awkwardly exchange rubbish gifts while wearing the designer items they just so happened to have bought instead.
With lovebirds swapping gifts in bed, one man looks positively heartbroken as his girlfriend presents him with a pack of toothpicks. Meanwhile she’s stroking adoringly on her emerald green Givenchy tote.
The comedy continues with paper clips and an elastic band gift set, before a father presents his young son with a sink plug.
‘We wanted to have a bit of fun and remind people that they shouldn’t forget to spoil themselves this Christmas,’ said Julia Bowe, Group Press & Marketing Director of Harvey Nichols.
‘We hope that our new 'Sorry, I Spent It On Myself' Gift Collection will provide our fashion-loving customers with a tongue-in-cheek stocking-filler, and the perfect excuse to treat themselves to that must-have fashion item that they've been lusting after all year! Christmas is, after all, about giving and receiving, even if it is from yourself.'
‘A little something for them, a bigger something for you,’ tempts the ad’s closing line. Oh, if you insist. But first, stock up on all the ‘Sorry, I Spent It On Myself’ collection at Harveynicols.com, your friends may forigive you in time.
Check out the new ad below, and then share it with everyone you know before you hit the shops...