Beyoncé Sizzles In Full H&M Summer Campaign

by Fiona Raisbeck

Beyoncé's full summer ad campaign for H&M has been revealed, and here you can take a look at the sizzling pictures.

The superstar songstress appears in the Swedish brand's high summer 2013 ads, which were shot by photography duo Inez van Lamsweerde and Vinoodh Matadinand in the Bahamas earlier this year, modelling a series of bikinis and beachwear inspired by her signature style.

In one image, the singer shows off her fabulous figure wearing a sunshine yellow bikini and a red flower in her wavy hair, while in another, she lies by a swimming pool posing on her side in a black fringed two-piece and gold jewellery.

beyonce: STYLE HIGHS & LOWS

As well as the print ads, which will read 'Beyoncé as Mrs Carter in H&M' in reference to her world tour, the singer will also appear in a TV commercial for the store. The advert, which was directed by Jonas Akerlund, will feature a new song by the singer called Standing On The Sun, with edited snippets appearing on TV and a full-length version going online.

Rumours first surfaced at the start of the year that Beyoncé may be the new star face of H&M, and in March it was confirmed when the first teaser picture from the campaign was released showing her looking as hot as ever on a sun lounger on a sandy beach in Nassau wearing key pieces from the collection.

H&M's high summer 2013 line hits stores nationwide and the web from May.

BEYONCE TOUCHES DOWN IN BELGRADE AHEAD OF WORLD TOUR

BEYONCE NAMED MET BALL HONORARY CHAIR

LATEST BEYONCE NEWS

Got a tablet? You can now download Marie Claire magazine straight to your iPad, Kindle (just search the store for Marie Claire magazine), Nook or Google Nexus.

Comments:

Google

You might also be interested in…

Look What I'm Wearing

More: Look What I'm Wearing

 

Subscribe to Marie Claire magazine from only £13.99!

Choose how you want to receive Marie Claire – available in print or on your iPad