She's regularly hit the red carpet wearing Emilio Pucci, so it seems only fitting that the Italian label should create Rita Ora's tour wardrobe.
Pucci's creative director, Peter Dundas, has designed a series of spring/summer 2013 stage costumes for the London-based songstress for her Radioactive tour, which kicked off last night in Manchester and includes dates across the UK.
The Norway-born designer worked closely with the pop star to create a tour wardrobe that 'perfectly echo her unique take on urban glamour'. The looks, which are all reinterpretations of the label's spring/summer 2013 ready-to-wear collection, were specially created to allow the singer 'freedom of movement to execute the various choreographies' of the live shows.
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To coincide with the announcement, Pucci has released several sketches of the outfits, which include a camouflage print jumpsuit emblazoned with the 22-year-old's name on the back, a futuristic silver bodysuit with cut-out sections, and an oversized khaki cape and matching military cap.
Dundas said of the collaboration: 'I was thrilled to design the costumes for Rita's Radioactive Tour, from the moment I met Rita we've had a great connection and doing something like this together felt like only a natural progression.'
He adds: 'The costumes have impact and flamboyance in a way that feels personal to Rita whilst staying true to the Emilio Pucci aesthetic.'
Ora has long been a fan of Pucci. Back in September, she took to the red carpet at the MTV Music Awards 2012 in LA wearing a bejewelled jumpsuit with a daring sheer mesh panel across the front, while in October, she chose a white halter neck gown custom-made by the label to attend Bergdorf Goodman's 111th anniversary celebrations in New York.
CATWALK PICS: EMILIO PUCCI S/S 2013
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Emilio Pucci to dress Rita Ora on tour
By Fiona Raisbeck - Tuesday 29 January 2013
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