Hunger Games star Jennifer Lawrence has landed a plum new role: The 22-year-old actress is the newest muse of French fashion house Christian Dior, and will replace Mila Kunis as the star of the Miss Dior handbag campaign from March 2013.
The Oscar-nominated actress is the first face of Dior to be named under current creative director Raf Simons, who joined the brand from Jil Sander in April 2012. It is her first collaboration with a top luxury label.
The actress, currently dating Nicholas Hoult, will appear in upcoming ads for the label's Miss Dior handbag range next spring, taking over from Mila Kunis, who has starred in the Miss Dior campaign for the past two seasons.
Lawrence follows in the footsteps of other Dior faces including Natalie Portman, Charlize Theron and Marion Cotillard.
Lawrence has wowed on the red carpet in designers from Calvin Klein to Prabal Gurung, and turned heads last month when she arrived at the Toronto Film Festival to promote her new film, The Silver Linings Playbook, in a strapless, printed Dior Couture dress and dark raven hair hue. She was also spotted front-row at the Dior Couture show in Paris in July.
Of her new gig, Lawrence told WWD: 'It's such a dream to represent an iconic brand that is synonymous with high fashion.'
What do you think of Jennifer Lawrence as Dior's new face? Let us know in a comment below.
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Jennifer Lawrence named new face of Dior
By Jennifer Barton - Wednesday 10 October 2012
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