She's been designing clothes for Very.co.uk since its inception in 2009, and yesterday Holly Willoughby launched her new autumn/winter 2012 collection for the shopping website wearing that failsafe fashion classic – the little black dress.
The TV host chose a sleeveless dress with a polka dot sheer panel and white collar on the top from the new range and black pumps for a photocall outside Claridge's Hotel in London.
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Holly was joined by a group of models, all dressed in key pieces from the upcoming Very line, to pose for a series of promotional shots.
Highlights included a pillar box red ruched gown, a printed long-sleeved dress with a cut-out neckline and a floral shift style, as well as easy-to-wear numbers in various purple hues, with prices starting as low as £55. Bargain!
The 24-piece collection of dresses, skirts, tops and shoes will hit Very.co.uk from 16th July.
Pencil it in your diary now!
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Holly Willoughby launches latest Very collection in London
By Fiona Raisbeck - Thursday 28 June 2012
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