Hosted by Giorgio Armani's niece Roberta the event was held in the hidden garden at the Emporio Armani New Bond Street store in London
The global advertising campaign features athletes from seven different sports including UK middle distance runner Emily Pidgeon and BMX racing cyclist Liam Phillips and is said to embody 'the spirit of strong character and commitment that comes from passion and determination.'
Guests including actors Douglas Booth and Vanessa Kirby who looked stunning in a metallic dress from Emporio Armani SS/12 enjoyed intimate performances by the Friendly Fires, Kyla la Grange and Delilah as well as a DJ set by Rizzle Kicks.
SEE EMPORIO ARMANI'S SS/12 COLLECTION
Other glamorous guests spotted dancing the night away included Amber Le Bon, Ben Grimes and Tolula Adeyemi.
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