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FIRST LOOK! PRADA's spring/summer 2012 campaign movie

By Chloe Mac Donnell  on Friday 3 February 2012

Prada SS/12 Rex Features

We've got the first look at PRADA's spring/summer 2012 movie ad campaign.

Channeling the catwalk show, where guests were seated in vintage cars, the campaign is filmed at a hyper-real American gas station set in the 1950s.

Captured by Steven Meisel, the blonde bombshells and sultry noir heroines bring the SS/12 collection to life, showcasing the micro pleated skirts, silk headscarfs and of course those killer lipstick heels that we all loved when they tottered down the catwalk.

It’s roadside glamour at its finest. Take a look below...


 
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Friday 3 February 2012

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