He’s already stripped down to his pants as the face (and body) of Emporio Armani underwear, and now David Beckham has showed off his toned bod once again, to model his very own H&M Bodywear range.
David’s collaboration with the Swedish store has been in the pipeline for more than a year, with details of the launch first revealed over the summer.
Taking a leaf out of wife Victoria’s design book, the footballer has been hard at work with his team to create the range.
Inspired by his own wardrobe, the pieces include briefs, boxers, vests, T-shirts, pyjamas and long johns, all set to hit stores just in time for Valentines Day.
And that’s not all.
Not content with just designing the covetable men’s collection, the sporting star then decided to model the range himself, striking a pose for a series of four smouldering snaps.
We're not complaining...
David Beckham’s Bodywear collection is hits stores on February 2.