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Edward Norton and model Daria Werbowy are unveiled as faces of PRADA phone campaign
By Chloe Mac Donnell on Friday 3 February 2012
Rex Features
PRADA has unveiled actor Edward Norton and model Daria Werbowy as the faces of their new mobile phone campaign.
The luxury brand has collaborated with LG Electronics once again to design a new premium phone.
And judging by this teaser, the phone it is sure to be next year’s must-have accessory.
Combining high-end technology with superior style, it's the mobile that every fashionista will want to get their manicured claws on.
SEE PRADA'S SS/12 COLLECTION
The first PRADA phone by LG was such a pioneer in smartphone design that it is even part of the permanent collection in New York City's Museum of Modern Art and the Museum of Contemporary Art.
Speaking at the launch of the renewal of the partnership, CEO of the PRADA Group, Mr. Patrizio Bertelli said:
‘The partnership between PRADA and LG has always been characterised by an innovative approach and uncompromised quality of style, design and breakthrough technology.’
Watch a behind-the-scenes video of the making of the campaign below...
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Friday 3 February 2012
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