Mercedes-Benz gears up for London Fashion Week

By Fiona Raisbeck  on Wednesday 14 September 2011

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Not only is Mercedes-Benz the official sponsor of London Fashion Week (which kicks off this Friday. Eek! Can you believe it’s that time of year again?), but its also just revamped its website so that it’s jam-packed with content for all you fashion junkies out there.

Voicesoffashion.co.uk will give readers an insiders’ glimpse into London Fashion Week – think news, pictures, blog posts and tweets – with fashion journalist and LibertyLondonGirl blogger, Sasha Wilkins, bringing you behind-the-scenes videos, insider gossip, show reports and designer interviews on the site.



There will also be daily contributions from other surprise guest bloggers (the names of which have yet to be revealed), as well as a glossy new campaign (see above) starring model Jessica Stam, who was styled by Giles Deacon and shot by superstar-snapper Terry Richardson draped across a Mercedes-Benz car, natch.

Sound good? You don’t even have to wait until the start of fashion week either. Head over to voicesoffashion.co.uk now to get your fashion fix.

Wednesday 14 September 2011

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