Mimco's AW10 campaign = Fashion on film!

By Hannah Thomas on Wednesday 28 July 2010

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Mimco fashion news - Marie Claire

Hot accessories brand Mimco has gone all Hollywood for its AW10 ad campaign with a stylish 60-second film.

The Mimco Film, An Unpredictable Revolution, is the collaboration between Australia's most-loved, leading accessories brand and renowned film director Helen Clemens, who has performed as a visual artist worldwide, including video installations for Mercedes Fashion Week and L’Oreal Melbourne Fashion Festival.

We think the gorgeous Emma Balfour is the perfect choice to star in the film which is both haunting and seductive, and an ideal showcase for Mimco's brand new AW10 collection of bags, jewellery, hats and gloves.

Mimco fashion news - Marie Claire

But where to find this little slice of fashion on film you ask? Just click
here:

http://www.mimco.com.au/Blog.aspx?CategoryId1=90&CategoryName1=Blog

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