NEW! Eco-fashion brand Issi launches in Selfridges

By Sarah Karmali  on Tuesday 4 May 2010

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Who doesn't love a feel-good buy? Let us introduce you to Issi: the art-eco-fashion company that's just launched with its very first bag and accessories collection.

And its slogan? 'Waste not, want it.' This is true, sustainable style at its best.

CLICK HERE FOR ALL THE LATEST FASHION NEWS

The debut range from Issi, is the result of a series of collaborations with award-winning artists - who accepted the challenge to create chic products from materials that would have otherwise gone to waste.

With renowned environmentalists Elvis & Kresse behind the scheme, the materials used include old fire hoses, recylced parachute silk and reclaimed leather.

With the initial drop featuring a mixture of bags, clutches, purses and wallets, the Issi eco-warriors are now planning on-going collaborations with their award-winning designers, to build on the striking art-meets-eco collection.

And the best part? 50% of all profits are donated to waste-related charities, with money from the fire hose pieces going specifically to the Fire Fighters' Charity.

Bags start at £220, and are available from Selfridges in London, and online at issiworld.com.

CLICK HERE FOR ALL THE LATEST FASHION NEWS 

Tuesday 4 May 2010

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