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SEE Alexa Chung for Pepe Jeans

By Lucy Hutchings  on Friday 5 February 2010

Alexa Chung for Pepe jeans ad campaign

The fashion world's love affair with Alexa Chung is showing no sign of waning, with the Brit fashionista debuting as the latest face of Pepe Jeans this week.

Although best known now for her TV gigs, Chung started out her life in the spotlight as a model, so is no stranger to striking a pose, and has starred in ads for DKNY and New Look. 

The new campaiagn, shot by celebrated fashion photographer Tom Munro, sees Chung star alongside male models Tom Guinness and Boyd Holbroo, all naturally clad in Pepe denim, plus motif tees and slouchy check shirts.

Alexa Chung for Pepe jeans ad campaign

Alexa joins an illustrious list of former Pepe faces - including Kate Moss, Sienna Miller and Natalia Vodianova.  

MORE ALEXA CHUNG PICS

Friday 5 February 2010

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