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Angelina Jolie dropped as face of St John

By Sarah Karmali on Monday 11 January 2010

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Angelina Jolie for St. John

Angelina Jolie has been replaced as the face of St John, by Brit model Karen Elson - because she ‘overshadowed the brand'.

The megastar has fronted ad campaigns for the high-end designer brand for the past three years - but bosses feared that her level of fame overpowered the name of the label.

‘We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette,' says St John's Chief Executive Glenn McMahon.

‘It was a great run we had. Three years is a long time to maintain any campaign, and we felt it was time to do something new and different.'

Enter red-head model Karen Elson - wife of White Stripes singer Jack White - who has previously modelled for Chanel, Versace, Louis Vuitton and Dior.

Karen Elson - Fashion News - Marie Claire